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South Beach Diet Effects On Sales
by Laura Ciocan
http://www.south-beach-diet-101.com

Food industry needs to adapt to the South Beach Diet
principles in order to remain profitable. Watching the big
amount of "low-carb", diet-friendly versions of foods that
appear on the market, one would say that the South Beach
Diet has not affected only people who want to get slim and
healthy. Companies involved in the food industry have also
been feeling the South Beach Diet effects: some of the
products in great demand have brought profit while sales
for high-carbs, diet unfriendly ones have drastically fallen.
The owners of many businesses have taken measures to
adapt their range of products to the needs of the market,
offering low-carb versions of their products.

- Some pizza owners have introduced into their menus the
low-carb pizza, inventing new dough recipes: Donatos
Pizzeria from Columbus, Ohio makes a pizza dough of soy
protein and other ingredients and it is said to be very
tasty too. Others just offer "pizza in a bucket" - no dough
at all, only the topping ingredients (Escondido, California,
Pit Stop Pasta).

- Doughnut producers have been experiencing serious
inconvenience - The New York company, Krispy Kreme
Doughnuts Inc. has registered a serious decrease in sales that
diminished its quarterly profit by more than half and
lowered 17 percent of the value of its stock. It plans a
change in menu - offering sugar-free, low-fat products.

- Bakeries are at a pinch. George Weston Ltd. has halted
the production of an Entenmann's baked goods factory in
Northlake, Illinois in the process of cutting costs. The
company produced bagels, pastry and other goods. The
flat-bread maker Damascus Bakeries substituted the flour wih
grains such as flax, soy and added oat fiber. Healthy
sandwich roll-ups with reduced amount of carbs resulted and
a high fiber content.

- Citrus producers introduce low-carb drinks. Florida is
the second world oranges producer after Brazil and most of
the production is transformed into juice. With the South
Beach Diet book advising people against the consumption of
orange juice because of its high fructose levels, the State
Department of Citrus, Florida's $9 billion industry, has
every reason to be concerned. The consumption had a
noticeable drop since these diets reached a critical mass.
The state Department of Citrus tries to direct its marketing
strategy to convince consumers that orange juice can be
compatible with dieting and to emphasize its benefits for
health. The introduction of low-carb drinks will cause
wholesale prices to rise.

- Even chips producers find a way out of the "diet
situation": Jays Foods LLC has created "Sweet Baby Jays" ~
chips made from sweet potatoes which are South Beach diet
friendly. Strategically, they also raised the prices, as a
healthy item is a costly one! And it seems that this
strategy works!

- Kraft Foods Inc. has already created South Beach Diet
friendly products and has come to an agreement with Dr.
Agatston to use the South Beach Diet trademark to promote
them. In 2003, Kraft had already begun its campaign for
encouraging healthier lifestyles, offering the consumers
low-calorie, reduced carbs products.

Beer producers try hard to regain the lost ground
because of the diet's claim that the beer contains
carbohydrates, its consumption leading to "beer bellies".
Important beer producers such as Anheuser-Busch Inc. say
that this theory is inaccurate and sustain that all beer is
"low-carb" being thus suitable for the diet. They have
launched ad campaigns urging people to "Have a Beer With
Your South Beach Diet".

On the other hand, companies that have as business object
poultry, meat and fish trade and those that process dairy
products have increased their profit lately:

- It seems that the US chicken industry has benefited
more than the beef or pork industries. In the top of
preferences, poultry comes first, followed by beef and pork.
The sales of beef also boasted significantly and the variety
of the products offered for sale increased accordingly.

- Fish industry is certainly favored by the South Beach
Diet, but apparently seafood is friendly to all diets.

- Another boost in sales was registered by the producers
of "Laughing Cow" cheese, warmly recommended during the
diet. The demand has reached as far as to surpass the power
of supply.

The low-carb diets seem to gain more and more ground and
their influence spreads faster and stronger than anything
the food industry has ever seen and probably on a long-term
basis too. Food-consciousness has acquired new meanings
together with the power of leading businesses towards
success if adopting the latest nutritional directions, or
towards failure if not responding to the market demand.

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